|
Privacy Policy Terminology |
Technical Administration of the Web Site
Parts of the data are used for the technical support of the Web site and computer system. This would include processing computer account information, and information used in the course of securing and maintaining the site. Typically, certain information automatically logged including IP addresses and domain names are automatically used for the technical support of the Web site and computer system; tracking down problems with the server, improving security of a visitor's information during a session etc.
Research, Development and Statistics
Parts of the data are used to enhance, evaluate, or otherwise review the Web site, service, product, or market. For instance, IP addresses are used to gather broad demographic data (such as buying habits or interests in a specific geographic location). Note that this does not include personal data used to tailor or modify the content to the specific individual or data used to evaluate, target, profile or contact the individual.
Customer Administration
Part of the data are used for the provision of information, communications, or transaction services, for example to return the results from a Web search, to forward email, to place an order, or to make deliveries to the visitor. In particular, financial data are used to check visitors registration qualifications, credit card, or to bill consumers for a service or product, and IP addresses are used to help identify visitors and their shopping carts. The data might also be used to contact visitors when necessary.
Marketing
Parts of the data are used to contact visitors for sending information or promotional material, products or services. This includes notifying visitors about updates to the Web site, tailoring the content or design of the site or the page to the particular individual. More generally these data are used for direct mail, prospects lists, profiling, analysis and marketing. The intention may be to disclose to third parties in the future.
Trading in Personal Data
Parts of the data are collected and processed with the intention of selling them to other organisations.
|
